Rachel Tang
Illustrator/graphic designer/UI UX designer
Identity (Re)Design
The goal of this project was to completely redesign Lincoln Park Conservatory's identity from logo to promotional material.
Initial sketches for the logo were numerous as I tried to find a direction to go in.
Further exploration based on feedback.
This process involved making the sketches digital and playing around with placements, colour variation, etc.
Explorations 2
The final mark needed to be something elegant and victorian. The mark needed to be something inconspicuous and welcoming. I settled on using a serif font that was easy to read and added simple embellishments to match the mood.
Website mockup 1
Website mockup 2
Street Signage mockup
Poster 1
Poster 2
Logo animation storyboard
Stationary mockup